Royal Philips Electronics of the Netherlands is a global leader in consumer lifestyle, delivering people-centric, innovative products, services and solutions through the brand promise of "sense and simplicity". Guided by our brand promise of “sense and simplicity” and starting from our consumer insights, Philips Consumer Lifestyle offers rich, new consumer experiences that meet consumers’ desire for relaxation and improving their state of mind. We address the consumer's desire for wellness and pleasure, and we've mapped this approach by looking at the individual's interests in terms of their Space, their Mind, their Body, and their Appearance.